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The Broken Promise of Customer Data and Technology
Curriculum
7 Sections
7 Lessons
Lifetime
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The Nature of Customer Data
1
1.1
The Nature of Customer Data
10 mins
Why Customer Data Is Difficult to Manage
1
2.1
Why Customer Data Is Difficult to Manage
10 mins
Where Did We Go Astray?
1
3.1
Where Did We Go Astray?
10 mins
Getting Customer Data into a Database
1
4.1
Getting Customer Data into a Database
10 mins
Our One-to-One Future, and Why It Has Been Slow to Arrive
1
5.1
Our One-to-One Future, and Why It Has Been Slow to Arrive
10 mins
From Database to Digital
1
6.1
From Database to Digital
10 mins
A New Era of Customer Science
1
7.1
A New Era of Customer Science
10 mins
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